sign in // Cart (0) $0.00 USD
the mc blog

HELLO FRIENDS!

Welcome to The Modern Collective blog! We are Adam + Amanda. We are photographers who love fun and funky design. We design modern templates for photographers and sell them in our shop! Cool, right?

Learn more about us, here.

How To Create Banners With The Pen Tool // Tip Tuesday

April 30, 2013   //   POSTED IN: FREEBIES, PHOTOGRAPHY RESOURCES, Tip Tuesday

Today we have a HUGE Tip Tuesday for you! We have a video tutorial and FREEBIES! Yay, we know everyone loves freebies! 

 

Today's Tip Tuesday video will show you how to use the pen tool in Photoshop to create banner and tag shapes! Watch the video and then click the link below to access the banner downloads! 

 

 

FREEBIES! Click the link below to download these six banner freebies shapes! The freebie is a layered PSD file. All colors and text can be changed!

 

ACCESS THE FREEBIES HERE // http://bit.ly/Banner_Freebies

 

Check back next week for another Tip Tuesday and feel free to share this post with your friends with the share links below!

Quickly Convert Layered PSD files to JPEG in Photoshop // Tip Tuesday

April 23, 2013   //   POSTED IN: Photog Quick Tips, PHOTOGRAPHY RESOURCES, Tip Tuesday

We were shocked the other day to hear that some photographers have never heard of the great and almighty Image Processor tool within Photoshop! We had a photographer tell us that they were opening each individual PSD and converting their files to JPEGs MANUALLY! What?! No way!

 

 

If this is you, this Tip Tuesday is going to blow your mind! Follow the steps below to automate the PSD to JPEG process. 

 

STEP 1: 

Start by making sure all of your layered PSD files are in a single folder. You will be selecting this folder in a later step, so make note of its location on your computer. 

 

STEP 2:

Open Photoshop and navigate to File > Scripts > Image Processor

 

STEP 3:

Once open, the image processor will look like the image below. There are a few options that need to be filled in before you can put it to work. We've listed them below.

SELECT SOURCE FOLDER // this is the folder which contains your PSD files.

 

SELECT DESTINATION FOLDER // this is the folder where you want your final JPEGs to save. Keep in mind, Photoshop will create a folder in this location titled JPEG and will save all the flattened files in this folder.

 

SELECT FILE TYPE // Make sure you check the "Save as JPEG" box and choose your desired quality. We usually do 10. We also like to check the "Convert Profile to sRGB" box so these files will display with the richest colors when uploaded to the web. 

 

OPTIONAL // There are a few additional options within the Image Processor Menu. The Resize to Fit option can be used to resize your files for web. Just enter the desired max width and height in the boxed provided. You can also choose to run an action before the files are saved. This is great for web sharpening or to use an action that watermarks your images. 

 

STEP 4: Click Run! Sit back and watch your computer do all the work for you! Photoshop will open each PSD from the source folder and save the flattened JPEG file in the destination folder. We guarentee it will do it faster than you can do it manually! 

 

STEP 5: Check your work. All of your PSDs should have been saved as JPEGs in the destination folder. If they aren't there, go back and double check your settings. 

 

- - - 

 

Check back next week for another Tip Tuesday! Want to read our past tips for photographers? Click HERE.

How to Sell Grad Cards // Tip Tuesday

April 16, 2013   //   POSTED IN: Photog Quick Tips, PHOTOGRAPHY RESOURCES, Tip Tuesday

One simple design tip to help photographers sell more grad cards and thrill the parents too // The Modern Collective - www.themoderncollective.com

(featured product: Blushing Senior Grad Card Collection)

 

Graduation Announcements are a great product to offer senior clients! However, with the increasing cost of postage and the rising popularity of online invitation services and Facebook events, it has become a struggle to create value in a mailable custom graduation invites for your clients. Today we will share a small design tip that will make grad cards more cost effective and appealing to your senior clients! 

 

This tip is seriously simple and it works great for clients that don't see the value in purchasing printed graduation invites. When you present this option, it will change their mind! Our clients are always telling us that they would love to give each of their family members a gift print of their son or daughter. With the cost of small prints ranging from $35 to $80+ a print, this usually isn't an option within their budget. That's where the double sided 5x7 graduation announcement comes in! 

 

Are you ready for it?? Here's the tip! 

 

By swapping out the front of the 5x7 grad card design with a full bleed image front, your clients are mailing their friends and family a 5x7 gift print! The party information is still on the back but the full image front can be framed after the party is over (or maybe stay on the refrigerator a little longer)! It looks just like a gift print but at a fraction of the cost! This small change creates more value in the printed cards and is more cost effective at $2.50 to $4.00 a card when compared to the $80+ photographic print price of the same size! Your clients are happy the cards now serve a purpose after the party, and you are happy because you are keeping the grad card sale that would have otherwise been lost! 

 

We have a large collection of 5x7 Grad Card Designs in the shop to simplify your design process! Try this simple tip out and start selling grad cards to each senior you photograph! 

 

Browse All Grad Card Templates

 

Want to notified when we share more great tips like this? Join our mailing list and you will be the first to know! 

  modern psd photoshop grad card templates and graduation announcements for photographers the modern collective

Finding Your Work On Pinterest // Tip Tuesday

April 09, 2013   //   POSTED IN: Photog Quick Tips, PHOTOGRAPHY RESOURCES, Tip Tuesday

 

Have you ever wondered which images from your website have been pinned to Pinterest? Today's Tip Tuesday will help you stop wondering and give you the ability to see the images that have been pinned and who pinned them!

 

It's seriously simple! Follow the steps below and check it out for yourself.

1) You must have a website. Kind of a no brainer but hey, we thought we better clear that up. Also, if your website is 100% flash, the chances of having images pinned on Pinterest is pretty slim.

 

2) In your browser, type the URL below and replace the "yourwebsite.com" text with your website. Please make sure you are NOT including "www." in front of your web address. All of the images pinned from your website will be listed on this page! 

 

www.pinterest.com/source/yourwebsite.com

 

There you go! Told you it was easy! See you next week for another Tip Tuesday! 

How to Create A PDF Investment Guide // Tip Tuesday

April 02, 2013   //   POSTED IN: Photog Quick Tips, TEMPLATE HOW TO, Tip Tuesday

 

We are back with another Tip Tuesday! Today we are taking you step by step in creating a PDF version of your studio's investment guide. This is a great format to have on hand so you can easily email your investment information to clients or link to your investment guide on your website! Watch the video below to learn how! 

 

 

 

The investment guide used in today's video demo is part of the Senior Model How-To Marketing Set. You can see more information about the marketing set, HERE.

 

See you next week with another Tip!

3 things you can do right now to increase your average sale // Tip Tuesday

March 26, 2013   //   POSTED IN: Photog Quick Tips, PRODUCT SPOTLIGHTS, Tip Tuesday

 

We decided to start a new weekly blog feature called Tip Tuesday. Every Tuesday we will share a helpful tip. Some will be more in depth than others but all with be little tips that we hope you find useful! This week we start the conversation with three things you can do RIGHT NOW to increase your studio's average sale. Read on! 

 

- - - 

 

1) Simplify Your Investment Guide

Have you ever gone into a restaurant with a menu that is five pages long? You instantly get overwhelmed with the choices but you try to narrow it down. After looking you finally get it narrowed to about five different menu items but you still can't make a clear decision. Finally after much hesitation, you resort to the "safe" option. You choose the meal that you've previously ordered that you were satisfied with. But what if you would have chosen one of the other menu items and found a new favorite?

 

This same situation applies to your investment guide. Although you may have over twenty portrait products that you offer to your clients, it isn't the best idea to list every option on the initial investment guide you originally present to your clients. Overwhelming your clients will only result in your client choosing the product that they've always known, just as you did at the restaurant. Most often that product is small gift prints for your client. Instead, limit the the investment guide to your most popular products or the products you want to sell. Organize the investment guide to showcase the products you want to sell first, then list the smaller add-on products later. If you feel your client would benefit from a product not listed on the invesment guide, then provide them with information on the product at that time. 

 

Having a well organized investment guide can easily entice clients to try new products and increase your average sale! Need help organizing your investment guide? The Modern Essentials Marketing Set includes the perfect 5x5 trifold template to simplify your product offerings to increase your portrait sales! 

 

 

2) Share Your Client's Finished Portrait Art On Your Facebook Page

You have gorgeous finished products going through your studio door every day! Take a few extra minutes and photograph the products before delivering them to your clients. Share these photos with your facbook followers or even on Twitter and Instagram! People love to see what their friends are buying and it will more than likely result in your future clients wanting the same products too! It only takes a little time but it could be time well invested if it convinces someone to step outside the box with their portrait art!

 

3) Present Portrait Products On Your Client's Walls 

Showing your client's product pre-designs on their wall will change the way you sell to your clients. Presenting pre-designs in their space with their room's decor will eliminate a lot of the objections that most clients have. Let's be honest. We've all heard our clients say, "I need to measure my wal firstl" or "I don't know if this will match my room's decor". Showing your client a product pre-design directly on their wall eliminates all of these objections and increases your chance of upselling custom portrait products. 

 

We've developed a new product at The Modern Collective that can help you sell wall art by presenting pre-designs in your client's space. The Canvas Collection Templates take you step by step through the process and will help you increase your studio's average sale by giving your client a solid visual of the product in their space! 

 

Give these three things a try and let us know how it goes! If you have any simple tips to share, we encourage you to share them in the comments below! 

 

Check back next week for another Tip Tuesday!

 

P.S Just a reminder that everything is 30% OFF now thru April 1st to celebrate the launch of our new shop! Use code LAUNCH at checkout to apply the discount! 

© 2011–2021 The Modern Collective | * site by Aeolidia *