By now most photographers understand the power that facebook has in reaching clients, future clients, and the communities that they serve. Over the past couple of years, facebook has become not only a way to share your work but has also become a resource for your clients to quickly access information about you and your studio. Below are a few tips to keep your facebook page organized so your clients / potential clients can quickly find the information and content they are looking for!
CONTACT INFO //
Keep all contact information up to date on your facebook page. Include a link to your website and your phone number in your page description so it is easily accessible on the "front" of your facebook page. You can even go as far as adding a contact form app to make contacting you easy for your clients!
PHOTO ALBUM ORGANIZATION //
As a photographer, photos make up the majority of the content shared on your page. Keeping images organized is essential in keeping your viewers on your page. Use the same format when naming each album. A simple title such as "DREW // Class of 2014" or "BELLA // One Year Session" for all albums will make it easier for your page visitors to find what they are looking for. It will also make your page look more cohesive.
Do you have a weekly post that you share? Possibly clothing inspiration, tips, or maybe even photos of your client's finished products? Keep these items in designated folders so your clients can easily find all photos in these groups rather than flipping through an entire album filled with mixed subjects. For example, we place all photos of our client's finished wall collections in a designated album titled "Our Client's Photo Walls" on the Adam Hommerding Photography Facebook Page. We also created an album for Behind The Scenes Photos to keep these images separate from our actual session images.
IMAGE SIZING AND COLOR PROFILES //
For vibrant and sharp facebook images, resize your image to the correct dimensions before uploading the image to your page. We love the FB Image Size page. The creator lists dimensions for every post type all in one spot! It's a great resource! To ensure your images are vibrant when posted, make sure the color profile of your image is set to sRGB instead of AdobeRGB. sRGB will display better on the web!
HIDE REPETITIVE POSTS //
Sometimes it is necessary to share some content more than once on your facebook page. Items such as mini session information or holiday order deadlines are great examples. However, having these items displayed on your page feed multiple times can look a bit messy. Did you know you can post content to be published to your fans new feeds but hide it from your page? You can! Here's how!
Hover over the top right corner of any duplicate post on your page's timeline feed. An arrow will be displayed. When clicked, you will be given a series of options. Choose the "hide from page" option in the drop down as pictured below. Doing this will remove the post from your page feed but it will keep the content in your fan's new feeds. Please note, this is irreversible. Before clicking, be certain you want to hide this content for good from your page. Hiding posts containing images only hides the post from the feed. The image will still be displayed in the album it was posted in.
HIGHLIGHTING + PINNING IMPORTANT POST //
Also available in the post drop down menu are options to make important posts more visible on your page. Have an image or album that you would like to span the entire width of your page's timeline? Select the "Highlight" option from the corner drop down menu to do this. You can also select "Reposition Photo" to adjust the highlighted image in the highlight area!
Need important content to stay on the top of your page's feed? The "pin to top" option is your friend! Again, hover over the top right corner of any post and select the "pin to top" option. This content will stay on the top of your page feed until you replace it with another pinned post or select the "unpin from top" option. A pin post cannot also be "highlighted", so choose wisely!
Example of Pinned Post // stays at the top of the page feed until removed or replaced
Example of Highlighted Post // spans the entire width of the page feed
That's all we have for you today, folks! Hopefully these small tips will keep your facebook page clutter free and organized for you and your clients! Post any questions in the comments and share this post with your friends using the social links below!
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