As a self proclaimed paper snob, choosing the best press paper for a design project can be a challenging task! I love the options that lab offer these days, but the variety of press papers available from labs such as WHCC and Millers doesn't make the decision process any easier! With choices like pearl, linen, watercolor, bamboo, and recycled; the options are nearly endless. So how exactly does a person choose the best press paper for their printed designs and products? I share a few of my tips below!
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DOES MY PAPER CHOICE FIT WITH MY DESIGN //
Many photographers fall in love with anything new and different and are eager to try out the newest paper options from their labs, but it's important to not fall into this trap when choosing the best paper for your product. Make sure your paper choice matches your design. Is your design warm, is it modern, is it vibrant or bold? Some papers pair better with different designs. Below are a few products from The Modern Collective and the papers we would choose to best highlight the product's design.
see this product in the shop: Chalk Me Up Birth Announcement
see this product in the shop: Liam Grad Card
see this product in the shop: Senior Model How-To Marketing Set
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DOES MY PAPER CHOICE FIT MY BRAND? //
Not all paper options offered by your lab match with your studio's brand. Modern portrait studios probably won't use many of the heavy textured paper options because they fit better with rich and warm designs that more traditional studio's may prefer. Pearl or Standard UV coated papers may be a better option for a modern studio.
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WILL MY PAPER CHOICE WORK FOR HOW THE PRODUCT WILL BE USED? //
Not all paper options work for each use. If your client is planning on adding a written note to the inside of a press printed card, make sure you are choosing a press paper that will accept ink and will not smudge. UV Coating would not be a good option for this use. However, a watercolor paper would be an excellent choice!
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DOES MY PAPER CHOICE MATCH MY CLIENT'S EXPECTATIONS? //
In the end the client really does have the choice, but it's your job as a their photographer to help them choose a paper that will highlight your work the best. Don't overwhelm your client with all the paper options. Choose one or two that you feel would be the best options for their product and help them choose the final paper choice!
Wheww! Who knew there would be so much thought involved when choosing paper! Hopefully these tips will help you determine the best match for your next design project! Want to see more Tip Tuesday posts? CLICK HERE and check back next Tuesday for another helpful tip for photographers!