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Welcome to The Modern Collective blog! We are Adam + Amanda. We are photographers who love fun and funky design. We design modern templates for photographers and sell them in our shop! Cool, right?

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How to Sell Grad Cards // Tip Tuesday

April 16, 2013   //   POSTED IN: Photog Quick Tips, PHOTOGRAPHY RESOURCES, Tip Tuesday

One simple design tip to help photographers sell more grad cards and thrill the parents too // The Modern Collective - www.themoderncollective.com

(featured product: Blushing Senior Grad Card Collection)

 

Graduation Announcements are a great product to offer senior clients! However, with the increasing cost of postage and the rising popularity of online invitation services and Facebook events, it has become a struggle to create value in a mailable custom graduation invites for your clients. Today we will share a small design tip that will make grad cards more cost effective and appealing to your senior clients! 

 

This tip is seriously simple and it works great for clients that don't see the value in purchasing printed graduation invites. When you present this option, it will change their mind! Our clients are always telling us that they would love to give each of their family members a gift print of their son or daughter. With the cost of small prints ranging from $35 to $80+ a print, this usually isn't an option within their budget. That's where the double sided 5x7 graduation announcement comes in! 

 

Are you ready for it?? Here's the tip! 

 

By swapping out the front of the 5x7 grad card design with a full bleed image front, your clients are mailing their friends and family a 5x7 gift print! The party information is still on the back but the full image front can be framed after the party is over (or maybe stay on the refrigerator a little longer)! It looks just like a gift print but at a fraction of the cost! This small change creates more value in the printed cards and is more cost effective at $2.50 to $4.00 a card when compared to the $80+ photographic print price of the same size! Your clients are happy the cards now serve a purpose after the party, and you are happy because you are keeping the grad card sale that would have otherwise been lost! 

 

We have a large collection of 5x7 Grad Card Designs in the shop to simplify your design process! Try this simple tip out and start selling grad cards to each senior you photograph! 

 

Browse All Grad Card Templates

 

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  modern psd photoshop grad card templates and graduation announcements for photographers the modern collective

Comments

  • After I read this I started framing the Senior cards I make for my spokesmodels, it was a huge hit!!!

    Posted by Lisa McCully on May 23, 2013
  • Brilliant. I’m going to do this in tomorrow’s viewing session and see how it works.

    Posted by Amanda Nelson on April 16, 2013

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