We decided to start a new weekly blog feature called Tip Tuesday. Every Tuesday we will share a helpful tip. Some will be more in depth than others but all with be little tips that we hope you find useful! This week we start the conversation with three things you can do RIGHT NOW to increase your studio's average sale. Read on!
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1) Simplify Your Investment Guide
Have you ever gone into a restaurant with a menu that is five pages long? You instantly get overwhelmed with the choices but you try to narrow it down. After looking you finally get it narrowed to about five different menu items but you still can't make a clear decision. Finally after much hesitation, you resort to the "safe" option. You choose the meal that you've previously ordered that you were satisfied with. But what if you would have chosen one of the other menu items and found a new favorite?
This same situation applies to your investment guide. Although you may have over twenty portrait products that you offer to your clients, it isn't the best idea to list every option on the initial investment guide you originally present to your clients. Overwhelming your clients will only result in your client choosing the product that they've always known, just as you did at the restaurant. Most often that product is small gift prints for your client. Instead, limit the the investment guide to your most popular products or the products you want to sell. Organize the investment guide to showcase the products you want to sell first, then list the smaller add-on products later. If you feel your client would benefit from a product not listed on the invesment guide, then provide them with information on the product at that time.
Having a well organized investment guide can easily entice clients to try new products and increase your average sale! Need help organizing your investment guide? The Modern Essentials Marketing Set includes the perfect 5x5 trifold template to simplify your product offerings to increase your portrait sales!
2) Share Your Client's Finished Portrait Art On Your Facebook Page
You have gorgeous finished products going through your studio door every day! Take a few extra minutes and photograph the products before delivering them to your clients. Share these photos with your facbook followers or even on Twitter and Instagram! People love to see what their friends are buying and it will more than likely result in your future clients wanting the same products too! It only takes a little time but it could be time well invested if it convinces someone to step outside the box with their portrait art!
3) Present Portrait Products On Your Client's Walls
Showing your client's product pre-designs on their wall will change the way you sell to your clients. Presenting pre-designs in their space with their room's decor will eliminate a lot of the objections that most clients have. Let's be honest. We've all heard our clients say, "I need to measure my wal firstl" or "I don't know if this will match my room's decor". Showing your client a product pre-design directly on their wall eliminates all of these objections and increases your chance of upselling custom portrait products.
We've developed a new product at The Modern Collective that can help you sell wall art by presenting pre-designs in your client's space. The Canvas Collection Templates take you step by step through the process and will help you increase your studio's average sale by giving your client a solid visual of the product in their space!
Give these three things a try and let us know how it goes! If you have any simple tips to share, we encourage you to share them in the comments below!
Check back next week for another Tip Tuesday!
P.S Just a reminder that everything is 30% OFF now thru April 1st to celebrate the launch of our new shop! Use code LAUNCH at checkout to apply the discount!